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In recent years we have seen the Internet rise in its ability to capture adult media attention to number 2, just behind television. And in addition to that the number of older adults, those 55 years and up now account for almost one-third of all users. So the internet is no longer a young mans game. What these statistics mean for the internet advertiser is that the population of people with money to purchase is continuing to grow as well. Another plus for internet e-commerce is this. We’ve just gone through significant gas price increases and, although they have dropped, we are recently seeing a gradual creep in prices again. More and more focus is being placed upon green power and conservation. This general growth in social consciousness will only serve to fuel internet and shopping cart usage. A final change we can expect to see is more equal usage across demographic groups were, traditionally, higher income families were more likely to shop on-line.

Statistics recently available through eMarketer suggest a 65% growth in US shopping over the internet between 2008 and 2013. In raw numbers this means a jump in US dollars from $133 B to $203 B. In Canada the growth from 2007 to 2012 is expected to equal these percentages with the Canadian dollar value rising from $13.8 B to $22.8 B. From a strategic perspective any company not doing business over the internet today is disadvantaged. However, the growth forecasts also mean that if your not in the game today by no means are you too late either.

Its difficult at best for anyone who reads a paper or watches or listens to the news to not be feeling down about the current economic reality. As with everything else in life however we can choose to be negative or we can search for the opportunity. And there is plenty of opportunity when we look at the internet. We know that by typing www we have almost instant worldwide fame or infamy. Its easy to get a message or advertisement out to virtually anyone who has an interest in it. When we overlay Shopping Cart technology it becomes even more powerful. Many of us would like to do more for our families and for ourselves but the economic circumstances for many is this is just not possible given what we are bringing home. Internet and e-commerce mean the possibility of multiple income streams are becoming a new option for many. If you have an idea or product and the interest to make them a reality you can also leverage a second or even third income. And the availability of many excellent Affiliate Programs means you don’t even have to have an idea or product right now. You can use someone else’s product or service and represent it while you learn the e-commerce game and work on your own idea.

One of the impacts of the internet is a shift away from traditional paper based advertising methods to the internet. The associated higher costs associated with paper based advertising and the sharp eye on cost containment by financially weakened businesses is accelerating this trend. Other Social Advertising media such as Face Book, U-tube, Twitter and more are also available and their low or no cost access ads to the digital draw. Here’s why. Despite what we hear on the news about the economy we can loose sight of the fact that it is not bad everywhere. Look hard enough and you will find a bright spot, areas that continue to thrive; areas were people are still buying. The internet’s world wide reach means you can always gain access to that market. And as these markets of opportunity change and shift with new realities your internet and e-commerce presence means you will always be there for them when they decide to look for your product or service.

In marketing and in any economy there is always one thing that holds up. There will be people ready to buy now and others that are just shopping, collecting information for that time in the future when they will purchase. To take advantage of the now buyer your website and e-commerce solution will determine if you are able to capitalize. This holds true for everyone. But how do you deal with the future shoppers or prospects? A good shopping cart will have a stay in touch capability so you can keep prospects interested until they are ready to act. However, the astute internet marketer will look to incorporate other technologies that work with your shopping cart and e-commerce programs. Using multi-media they deliver on-going campaigns updating your prospects on your products and services. They are proactive so the customer always knows when the next deal or special is coming. For an example of a company with an excellent marketing campaign technology check out www.AutomatedMarketingSolutions.com. Rounding out your platform should be the social networks including Face Book, U-tube, Twitter and more. These networks allow you to test the market for what you intend to sell, they allow you keep in touch with how your product is being received and to be proactive in correcting any emerging negativity. The bottom line is do not limit yourself in how you reach out to your current and future prospects and customers.

The last two years have not been kind to large companies and some of their outdated practices have given rise to significant animosity. Ill mention AIG and let it go at that. However, we can still learn from them. For example, a February 2009 report suggests that CMOs or Chief Marketing Officers, in their list of Top 10 Priorities for 2009, list the integration of their traditional media and marketing programs with internet services as number 2. There are obvious advantages of doing this and they include reduced costs and overhead in the marketing departments. For the entrepreneur and the small to medium business these same benefits accrue. An on-line enterprise combined with an e-commerce capability, if properly thought out and marketed, can be the key to a second income and additional peace of mind. It could be a stepping stone to a whole new business. As with everything else in the world however, how effective we are in using these tools to attract, convert and retain will differentiate us and our success.

Invest in yourself by implementing your E Commerce Electronic Purchasing today! A E Commerce Professional EBusiness solution can be simply and quickly implemented